March/April 2015 Publisher's Letter
The British Medical Journal published a study in December that found dietary advice was the most common topic discussed on the Dr. Oz Show. The doctor has made the most of our nation's obsession with diet and weight loss, and he covers everything from rapid weight-loss diets to food sensitivities and even offers recipes on the show's website for fans to try at home. Regardless of body type or medical history, Dr. Oz has a tip for everyone. The show has millions of viewers that may look for Oz-approved items on your menu. With food costs increasing, clever chefs need to provide some menu items that fit the profile and still make a profit. Be aware of the mainstream media, and take advantage of celebrities and their catchphrases. But do keep in mind that no trend lasts forever.
Dan von Rabenau